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Seoul Welcome Week 2026
- When
- Sept 19 – Oct 11, 2026
- Who
- Foreign visitors
- Price
- Free programs; discounts on cruises and souvenirs
Seoul's tourist welcome campaign runs until October 11, 2026: a welcome center in Myeongdong, a free heritage pass at the airport, culture classes, and cruise and souvenir deals.
Myeongdong Theater · Photo: lumoplank (CC0), via Wikimedia Commons
What you can still get
- TO OCT 8Seoul Welcome Center, Myeongdong
Travel info and interpreting in English, Chinese and Japanese, plus K-pop performances, a lucky draw and a join-in art program.
명동역 6번 출구Google Maps - AIRPORTSFree Discover Seoul Pass, Heritage Edition
A mobile pass with free entry to 12 heritage sites, including the four palaces, Jongmyo Shrine and royal tombs, and discounts at 110+ partners. Handed out first come, first served at the tourist info centers in Incheon Airport T1/T2 and Gimpo Airport.
인천공항 관광안내센터Google Maps - TO OCT 10Seoul Culture Lounge
Songpyeon (half-moon rice cake) making and Korean traditional dance on the 11th floor of Seoul Tourism Plaza.
서울 중구 청계천로 85 서울관광플라자 11층Google Maps - TO OCT 1120% off Han River cruises
Seoul Cruise gives foreign visitors 20% off cruise tickets during Welcome Week.
- TO OCT 11Seoul My Soul Shop sale
Discounts at six Seoul My Soul Shop souvenir stores, with gifts for buyers.
- TO OCT 7"Light Up Your SEOUL" pop-up, COEX Mall
74 official Seoul goods in one pop-up at Starfield COEX Mall.
스타필드 코엑스몰Google Maps
Getting there
- WELCOME CENTERMyeongdong Station (Line 4), Exit 6
The center is right by the exit. Open until Oct 8.
명동역 6번 출구Google Maps - CULTURE LOUNGEJonggak Station (Line 1), Exit 4
About a 6-minute walk toward Cheonggyecheon Stream. Seoul Tourism Plaza, 11th floor. Until Oct 10.
서울 중구 청계천로 85 서울관광플라자Google Maps - FREE PASSAirport tourist info centers
Ask at the tourist info desk after you land at Incheon (T1/T2) or Gimpo. First come, first served.
관광안내센터
Make it a half day (our route)
- 1Seoul Tourism Plaza
Do the songpyeon or dance class first. The 1st floor has a tourist info center and Seoul goods.
- 2Walk Cheonggyecheon Stream
The Plaza sits right on the stream. It's a flat, free walk toward Gwanghwamun.
- 3Myeongdong in the afternoon
Stop at the Welcome Center (until Oct 8), then street food once the stalls open in the evening.
Say it in Korean (show this screen)
- SAYI'm here for Welcome Week.
seo-ul hwan-dae ju-gan pro-geu-raem cha-ja wa-sseo-yo
서울환대주간 프로그램 찾아왔어요 - SAYCan I get the free heritage pass?
mu-ryo pae-seu ba-deul su i-sseo-yo?
무료 패스 받을 수 있어요? - SAYWhere is the tourist info center?
gwan-gwang an-nae-sen-teo eo-di-ye-yo?
관광안내센터 어디예요?
Local tips
- Free passes are first come, first served, so ask at the airport info desk as soon as you land.
- Myeongdong is busiest in the evening; go to the welcome center in the afternoon (our tip).
- Bring your passport for anything aimed at foreign visitors.
FAQ
What is Seoul Welcome Week 2026?
A Seoul city campaign for foreign visitors from Sept 19 to Oct 11, 2026, with a welcome center in Myeongdong, free heritage passes at the airports, culture classes and discounts.
Where is the Seoul Welcome Center?
Near Exit 6 of Myeongdong Station (Line 4), open Oct 1–8, 2026.
How do I get the free Discover Seoul Pass Heritage Edition?
Ask at the tourist information centers in Incheon Airport Terminals 1 and 2 or Gimpo Airport. It's handed out first come, first served.
Sources: Newspim (Sept 23, 2026) · Financial News (Sept 15, 2026) · Aju News (Sept 15, 2026) · The Travel News · Seoul Media Hub: Seoul Tourism Plaza · The Soul of Seoul: Seoul Tourism Plaza directions