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Korean show discounts for foreign tourists
- When
- Oct 16 – Nov 30, 2026
- Who
- Foreign visitors
- Deals
- Discounted tickets on travel booking apps (rates vary by show)
- Pop-ups
- HiKR Ground & Daehak-ro, until Oct 29
Until Nov 30, Korea In Motion puts discounted Korean show tickets on travel booking apps for foreign visitors. Nonverbal shows like Nanta, Jump and Painters add hands-on extras, and musicals offer AI subtitle glasses in English, Japanese and Chinese. Try the glasses at pop-ups until Oct 29.
Daehak-ro, Seoul's theater street, 2009 · Photo: Gipe0001 (CC BY-SA 3.0), via Wikimedia Commons
What it is
- WHATKorea In Motion
A campaign by Korea's Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, with the Korea Performing Arts Tourism Association, to make Korean shows part of your trip.
- DEALSDiscounted tickets on travel booking apps
Special show sales run with online travel agencies for visitors from the US, China, Japan, Taiwan, Hong Kong and Singapore. The organizers haven't published discount rates, so compare the price in your app.
- SHOWSNonverbal shows, musicals and plays
Nonverbal shows tell the story with music and movement, so you don't need any Korean. Shows with dialogue can be followed with AI subtitle glasses.
Show + a hands-on extra
- PAINTERSMarbling art with the cast
After the show, learn a marbling technique from the performers and make a piece to keep.
- NANTAMake a souvenir from a stage prop
The kitchen-percussion show adds a souvenir-making session.
- JUMPA taekwondo session
Linked to the martial-arts comedy show Jump.
- HANUMHOETry Korean traditional instruments
Linked to Youngjae Hanumhoe.
- DATESSpecial packages for shows Oct 16 – Nov 30
The Korea Tourism Organization says these experience products are new this year, made with the show companies. Look for the Korea In Motion package on your booking app.
AI subtitle glasses for musicals
- HOWThe lines appear in your lenses
The glasses recognise what the cast says or sings and show the matching subtitle in front of you.
- LANGUAGESEnglish, Japanese, Chinese (simplified and traditional), Korean
You pick the language on the control phone that comes with the glasses.
- PRICE₩15,000 per show
Rented at a counter in the theater.
- WHEREBig Seoul musical theaters
Reported at Charlotte Theater, Sejong Center and Blue Square, plus some smaller shows such as Finding Kim Jong-wook. Not every show has them, so ask the box office before you book.
Pop-ups and showcase
- TO OCT 29Pop-up booths at HiKR Ground and around Daehak-ro
Show information, events linked to the travel-app sales, and a chance to try the AI subtitle glasses. Booth hours haven't been announced.
서울 중구 청계천로 40 (하이커 그라운드)Google Maps - OCT 24–25Outdoor showcase at HiKR Ground
Highlight scenes from Anarchist and the musical Finding Kim Jong-wook in HiKR Ground's outdoor yard. Times haven't been announced.
Getting there
- HiKRHiKR Ground · 40 Cheonggyecheon-ro, Jung-gu
Korea Tourism Organization's visitor center by the Cheonggyecheon stream. Use the map button.
서울 중구 청계천로 40Google Maps - DAEHAK-RODaehak-ro theater street · Hyehwa Station (Line 4)
Seoul's small-theater district. Use the map to find the booths and theaters.
대학로Google Maps
Make it a half day (our route)
- 1HiKR Ground pop-up
Try the subtitle glasses (until Oct 29) and look around the free tourist center.
- 2Walk along Cheonggyecheon stream
It starts right outside.
- 3An evening show
Book a nonverbal show like Nanta, or a musical with subtitle glasses.
Say it in Korean (show this screen)
- SAYCan I rent subtitle glasses?
ja-mak an-gyeong bil-lil su i-sseo-yo?
자막 안경 빌릴 수 있어요? - SAYDoes this show have English subtitles?
i gong-yeon-e yeong-eo ja-mak i-sseo-yo?
이 공연에 영어 자막 있어요? - SAYWhere is the ticket booth?
mae-pyo-so-ga eo-di-ye-yo?
매표소가 어디예요?
Local tips
- Our tip: compare the Korea In Motion package price in two booking apps before you buy.
- Our tip: for musicals, ask the box office about subtitle glasses when you book, since not every show has them.
FAQ
Are there discounts on Korean shows for foreign tourists?
Yes. From Oct 16 to Nov 30, 2026, Korea In Motion runs discounted show-ticket sales for foreign visitors on online travel booking apps.
Do I need to understand Korean?
No. Nonverbal shows like Nanta, Jump and Painters use music and movement, and some musicals rent AI subtitle glasses.
How much do AI subtitle glasses cost?
₩15,000 per show, rented at the theater counter, with English, Japanese, Chinese and Korean subtitles.
Where can I try the subtitle glasses?
At the Korea In Motion pop-up booths at HiKR Ground and around Daehak-ro, until Oct 29, 2026.
Sources: Aju Business Daily: Korea In Motion (Oct 15, 2026) · Hankyung: Korea In Motion (Oct 15, 2026) · Financial News: KTO performance-tourism campaign (Oct 15, 2026) · Herald Business: Korea In Motion (Oct 14, 2026) · The Korea Times: discounted tickets for foreign travelers (Oct 15, 2026) · The Korea Times: AI subtitle glasses (Jan 14, 2026)